ASK ME ABOUT: Our increased efforts to support veterans and U.S. Military servicemembers.
WHAT IS THE CONNECTION BETWEEN HOIST AND THE U.S. MILITARY? Hoist is one of only three products approved by the U.S. Department of Defense for Operational Rations and Field Feeding, which means that anywhere in the world our servicemembers are deployed or in training they’re hydrating with Hoist. It was the first new electrolyte product to be approved by the DoD in over 20 years, and it’s now supporting every branch of the U.S. military on five continents. We also created single serve powder sticks, 2.5-gallon powder pouches, and 8-fluid-ounce liquid pouches to support the military’s needs, and they’ve now made their way to retail stores, e-commerce, and the sidelines of sports teams.
WHAT WAS THE MOTIVATION BEHIND HOIST’S NEW PARTNERSHIP WITH FOLDS OF HONOR? Folds of Honor is a nonprofit organization providing educational scholarships to children and spouses of fallen or disabled U.S. military servicemembers and first responders. When we were creating a new flavor, we knew we wanted to bring our partnership with Folds of Honor to life. A portion of the proceeds from each Five Star Punch bottle sold goes directly to Folds of Honor.
IN WHAT OTHER WAYS DOES HOIST SUPPORT THE MILITARY AND VETERANS? We partner with several other veteran nonprofit organizations whose missions are to cultivate camaraderie and community while prioritizing health and wellness for veterans and also first responders. Some of the other notable partners include Health4Heroes, WarriorWOD, and Semper Fi & America’s Fund.