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Ask Me About | Kate Greene

President and CEO, Urban Sites

by Elizabeth Miller Wood

ASK ME ABOUT How the company creates unique living experiences and vibrant communities.

HOW DOES THE NEW POSITION OF PRESIDENT AFFECT THE COMPANY’S OPERATIONS? This new President role introduces additional bandwidth and perspective to accelerate Urban Sites’ work and sharpen our longterm vision. I look forward to building on the strong foundation we’ve laid, leading day-today operations, and guiding the company into its next phase.

HOW DOES NEIGHBORHOOD-BASED DEVELOPMENT SERVE UNIQUE COMMUNITY NEEDS? It begins with understanding the specific goals, needs, and challenges of a community. We seek to amplify what’s already there while still providing a unique experience. That means looking at factors like walkability, access to green space, the commercial footprint, and how a block connects to its surroundings. We work hard to create synergy between residential and commercial uses, placing the right businesses in the right locations to encourage longer visits and meaningful engagement from residents and visitors alike. We’ve also expanded into affordable housing, which was a deliberate move to give us the flexibility to support a broader range of housing needs.

WHAT FACTORS SHOULD BE CONSIDERED IN PRESERVING A NEIGHBORHOOD’S CHARACTER? It starts with understanding what defines the neighborhood. We listen to what neighbors value most and do our best to reflect those values in our work. Increasing density and adding housing opportunities can be an important tool to support local businesses and preserve a neighborhood’s spirit.

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